Utah Steel is a structural and precision fabricator with a commitment to advanced facilities, cutting-edge equipment, intelligent automation, and empowered teams.

### Name
Utah Steel

### Location
Cedar City, Utah

### Industry
Metal Fabrication

### Website
[https://www.utahsteel.com/](https://www.utahsteel.com/)

# Customer Story

## Utah Steel increased quote output by 400% with SecturaFAB.

Utah Steel has built a reputation for adopting cutting-edge technology to improve production processes. When they turned that same mantra to improve their quoting processes, they looked to SecturaFAB.

## **Utah Steel Transforms Quoting Efficiency with SecturaFAB**

Utah Steel, a rapidly growing leader in structural and precision steel fabrication, was facing a major challenge—its manual quoting process. With an influx of complex projects and custom job requests, their process couldn’t keep up with demand. They needed a solution that would streamline their workflow and help them generate quotes faster, more accurately, and with greater confidence. _Enter SecturaFAB._

## **Meet the Team: Jaden and Rachellie at Utah Steel**

Jaden Seely, Vice President of Sales and Marketing at Utah Steel, focuses on driving customer relationships and ensuring profitability. **“A lot of my day-to-day still has to do with relationships and people,”** Jaden shared. **“Rachellie’s team furnishes the estimates, and our job is to make sure we’re profitable on those jobs.”**

Rachellie Shapley, Sales Associate, manages the estimating department and has been with Utah Steel for four years. **“I love being in the numbers and the details,”** she said, describing her passion for estimating and quoting. She manages a team of four estimators today, but before SecturaFAB, her role was far more resource intensive.

## **The Challenge: A Slow and Manual Quoting Process**

Before implementing SecturaFAB, Utah Steel’s quoting process was slow, manual, and resource heavy. **“We were doing most of our quoting manually…spreadsheets, calculators, pen, and paper,”** Rachellie recalled. The labor-intensive work of manually nesting with pen and paper created bottlenecks in the sales process.

On larger projects, this manual process could be overwhelming. **“It seriously took two days to quote a job that big,”** Rachellie shared. Even with three people working on quotes, the process was slow and laborious. **“We were always behind,”** she added. **“I could work so many hours a day and still not feel like I was getting anywhere.”**

The problem was even more pronounced when customers requested multiple quote options, such as different materials or gauges. Jaden explained, “ **Customers would request, ‘What if I did this out of 12-gauge mild steel? What if I did this out of stainless or aluminum?’ And that would require an entire trigger of changes in the quote.”** The manual nesting process required to generate these options further delayed their ability to respond to customers.

## **Pivot to SecturaFAB: A Nesting Powerhouse**

Utah Steel initially attempted to use another software solution, but it quickly became clear that it wasn’t the right fit. **“We had another estimating platform for maybe a month before we bounced over to SecturaFAB,”** Rachellie said, describing how they quickly pivoted to SecturaFAB after realizing its superior capabilities.

The key feature that won them over was SecturaFAB’s nesting capability. **“The reason they selected SecturaFAB was the nesting that it did so well,”** Jaden said. **“It was something they had searched far and wide for.”** Rachellie echoed this, adding, **“The way you can nest at the quoting level is amazing. It gave us so much agility to get jobs out faster.”**

SecturaFAB also allowed Utah Steel to provide options to customers in a fraction of the time it took before. **“Being able to distribute setup charges for like thicknesses and materials on a big quote was amazing,”** Rachellie said. This feature not only saved them time but also allowed them to offer more customized and accurate quotes to customers.

## **The Results: Faster Quotes, More Jobs, and Business Growth**

Since adopting SecturaFAB, Utah Steel has seen a dramatic reduction in the time it takes to generate quotes. **“SecturaFAB turned a two-day project into literally a two-hour project,”** Rachellie emphasized. This speed has allowed the team to generate far more quotes each day, significantly increasing their capacity. **“We were probably doing two projects a day before SecturaFAB, and now we can easily do 10,”** Rachellie said, highlighting the transformation.

The speed at which Utah Steel can now respond to customers has also fueled business growth. **“We grew so much after we got SecturaFAB. We were able to kick quotes out faster and win jobs because we could pin customers down to the price we needed,”** Rachellie explained.

Not only did quoting become faster, but it also became more accurate helping the team control their profit margins. **“SecturaFAB helped us go from guesstimating to exacting,”** Jaden shared. **“You need confidence in your numbers to make the call to win over customers.”** This increased accuracy allowed Utah Steel to confidently adjust pricing to win competitive bids while still maintaining profitability. **“Whether directly or indirectly, it was affecting the speed at which you can sell… and that’s everything in sales,”** Jaden added.

## **Downstream Benefits: Reducing Production Lead Time**

The benefits of SecturaFAB extended beyond quoting. Faster and more accurate quotes have had a direct impact on the company’s production lead times. **“It cut a week out of lead time on those types of large projects because it gave us so much agility to be quicker,”** Rachellie noted. With SecturaFAB, Utah Steel can now provide their purchasing and production teams with the exact information they need, streamlining the entire process. **“Now, by the click of a button, you can print the report you need and hand it off to the team,”** she added.

The reduced lead times not only helped in production but also improved customer satisfaction. **“Now, instead of the shop only getting one week, they get the full two weeks to produce the job,”** Jaden explained. This change has been crucial for improving internal workflows and enhancing customer relationships.

## **Conclusion: A Catalyst for Growth and Efficiency**

For Utah Steel, SecturaFAB has been a game-changer in their quoting and overall business operations. **“Speed is everything in the sales world, and SecturaFAB helped us turn quotes around so much faster and feel confident in those numbers,”** Jaden said.

By transforming their quoting process, improving accuracy, and significantly reducing lead times, Utah Steel is now better positioned to grow and serve its customers.

> ‍ **“SecturaFAB has helped us grow by allowing us to win more jobs because of the speed and accuracy,”** Rachellie concluded.

With SecturaFAB, Utah Steel has found a powerful tool that not only streamlined their operations but also played a crucial role in their growth and success.